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【About gongkong, gongkong.com, and gongkong.com/en】
gongkong (literally, referring to industrial control) is the pioneer and leader of information and consultation service providers for Chinese automation market.
Operated against a “Professional, Thoughtful, Reliable, and Value-Generating” philosophy, it has created a unique online service platform for automation industry 7 years ago and is received as an authoritative information source and consultation service provider.
Based on rich resources from China’s top online media for automation industry gongkong.com, print media gongkong Communication, and experiences from more than 60 automation exhibitions, gongkong is able to help enterprises that wish to enter and expand in Chinese automation industry with advertising, news reporting, exhibiting, and other marketing endeavors.
gongkong is currently providing service to over 300 automation enterprises, including:
ABB, ADVANTECH, B&R, BALLUFF, BANNER, BECKHOFF, BERGER LAHR, Bosch Rexroth, COGNEX, DANAHER, DANFOSS, DIGI, E+H, EMERSON, EUROTHERM, FESTO, FUJI, FLUKE, GE FUNAC, HIRSCHMANN, HONEYWELL, KEB, KONTRON, LEM, LENZE, LG, MITSUBISHI, MOELLER, NI, OMRON, P+F, PHOENIX, PILZ, PPTVISION, RITTAL, ROCKWELL, SCHNEIDER, SICK, SIEMENS, SIXNET, TURCK, VACON, VAISALA, WAGO, WEIDMULLER, WONDERWARE, and YOGOKAWA.
A portal for industrial control and automation, gongkong.com provides its users wide-covering information on enterprises, products, technologies, application cases, business development, marketing, training, and latest events.
Service scope of gongkong covers product promotion, market planning, public relations development, market assessment, marketing consultation and talent recommendation. The comprehensiveness of our service system enables us to provide integrated marketing solutions to global automation enterprises.
Encouraged by the support given to us from users and suppliers of automation industry home and abroad, gongkong.com opened an English platform a.gongkong.com/en/, to provide consulatation service and the lastest automation information to overseas automation market.
Based on its in-time and wide-covering automation information, authoritative and reliable market assessment, a.gongkong.com/en/ is committed to helping global automation enterprises well understand Chinese automation market. Specifically, services of the English platform range:
From marketing consultation to market entrance analysis
From investment suggestion to entrance strategy
From cooperation negotiation facilitation to distribution channel development
From office building selection to local talents hiring
From marketing position to product strategy
From brand marketing to product marketing
【Website Service】
China has emerged into the engine for world economy. Chinese market is conceived as the largest, and most potential market in the world, automation market is not an exception.
Against this background, gongkong, as an authoritative and professional consultation provider known to domestic automation field, has been working hard on providing service for over 300 international renowned automation brands from various aspects refered above.
Following are detailed introduction of these sevices.
【Promoting in Chinese Market】
gongkong provides you integrated solutions for your sales development in China, starting from pre-market-entrance consultation to after-market-entrance assistance. Typical services in this category are brand promotion, marketing plan, product promotion, advertising and public relation establishment.
【Before entering Chinese market】
●Online sales promotion: Release your information, whether it is on your enterprise, product, and technology or to seek for sales agencies and business partners, on the Chinese version of gongkong.com to more than 500,000 registered users and about 100,000 registered enterprises, and gain feedback from Chinese market.
Price: 2,500 US Dollars/Year, translation fee (limited within 20,000 Chinese characters), news release, and advertising expenses included
●Exhibition Representative Service: we select for you and participate in your name the most suitable exhibitions and trade fairs, to help you collect demand and cooperation information at a minimum expense. Our constant exhibition research, cooperation with over 60 exhibition organizers, and participation experience in more than 20 exhibitions each year allow us to provide professional exhibition representative service for you.
Price: 2,000 US Dollars/Time
Process: Give us your advertisement design for the exhibition and your promotional materials, and tell us your exhibition-participating objectives. We’ll arrange everything and represent you in the exhibition/trade fair, and send information and relevant photos back to you after the exhibition finishes.
●Cooperation Opportunities
You are able to check cooperation-seeking information from Chinese automation distributors and product-purchasing information from Chinese users here. We provide you access to make online contact with information releasers. At the meantime, overseas automation product suppliers are able to release supply information at the English version of gongkong.com. We will transfer the information onto the Chinese version gongkong.com, where 500,000 registered industrial users, and more than 100,000 Chinese industrial enterprises are able to know you and send you feedbacks.
Price: 1,000 US Dollars/Year
●Member Service
Join our club and enjoy our package service: Regular market review, Online sales promotion, Regular exhibition and trade fair notification, Simplified exhibition representative service
Price: 3,500 US Dollars/Year
【After entering Chinese market】
Our professional consultants, having long been working in automation industry and successfully marketed for over 300 enterprises, promise to provide you the best marketing service to ensure your smooth market entrance and maximize your profit. After your entrance into Chinese market we offer to you:
●Marketing plan and Marketing plan implementation
●Public relations development
●Brand promotion
【Chinese Market Assessment】
【Market Assessment】
Market Research Division of gongkong was set up in October 2003. Based on information from over 400,000 registered users and experts (Statistics recorded until November 30, 2006) from a wide variety of industries (including metallurgy industry, electric power industry, petrochemical industry, food machinery industry, packing machinery industry, print machinery industry, textile machinery industry and plastic machinery industry), the division has been conducting research on Chinese automation market for 4 consecutive years.
In the previous 4 years, Market Research Division of gongkong made over 10 thousand online, telephone, and face-to-face interviews. In the meantime, it published dozens of research reports on automation market, the scope of which cover various fields of automation industry. The annual market research reports released by gongkong on automation market has become one of the most popular services of world automation suppliers when they consider entering Chinese market.
Reports on Sale
2008 Reports
2008 China PLC Market Assessment
2008 China Automation System Integration Assessment Report
2008 China HMI Software Market Assessment
2008 China LV inverter market assessment report
China HMI Market Assessment 2008
2008 China Motion Control Market Assessment
China Control Valve Market Assessment 2008
2008 Rubber Machinery Industry Automation Marketing Research Report
2007 Reports
2007 Chinese Automation Software Market Assessment (2007.08.31)
2007 Chinese Field Bus and Ethernet Market Assessment (2007.08.31)
2007 Chinese Automation SI Market Assessment (2007.08.31)
2007 Chinese Automation OEM Market Assessment (2007.08.31)
2007 Chinese Flow Meters Market Assessment (2007.05.23 )
2007 Chinese Level Meters Market Assessment (2007.05.23 )
2007 Chinese DCS Market Assessment (2007.04.30 )
2007 Chinese Pressure Meters Market Assessment (2007. 04.18)
2007 China FA Sensor Market Assessment (2007.04.18 )
2007 Chinese LV Inverter Market Assessment (2007.04.16)
2007 Chinese PLC Market Assessment (2007.04.12 )
2007 Chinese Motion Control Market Assessment (2007.04.09)
2007 Chinese HMI Market Assessment (2007.03.21 )
2006 Reports
2006 Chinese Print Automation Media Assessment (2006.12.29 )
2006 Chinese Automation Exhibition Assessment (2006.12.29 )
2006 Chinese Data Collection Card Market Assessment (2006.07.18 )
2006 Chinese Field Bus and Industrial Ethernet Market Assessment (2006.07.17)
2006 Chinese Automation SI Market Assessment (2006.06.30 )
2006 Chinese Configuration Software Market Assessment (2006.06.30 )
2006 Chinese DCS Market Assessment (2006.06.30 )
2006 Chinese Automation Exhibition Assessment (2006.05.08 )
2006 Chinese Print Automation Media Assessment (2006.05.08 )
2006 Chinese Automation OEM Market Assessment (2006.04.28 )
2006 Chinese PLC Market Assessment (2006.03.30)
2006 Chinese Motion Control Market Assessment (2006.03.30)
2006 Chinese LV Inverter Market Assessment (2006.03.30)
2006 Chinese MV&HV Inveter Market Assessment (2006.03.30)
2006 Chinese HMI Market Assessment (2006.03.24)
2005 Reports
2005 Chinese Motion Control Market Assessement (2005.12.02 )
2005 Chinese Inverter Market Assessment (2005.09.09)
2005 Chinese PLC Market Assessment (2005.08.19)
2005 Chinese DCS Market Assessment (2005.07.01)
2005 Industrial Control Exhibition Assessment (2005.02.04)
2005 Chinese Automation OEM Market Assessment (2005. 08. 24)
2004 Reports
2004 Chinese Automation OEM Market Assessment (2004. 10. 10)
2004 Chinese Motion Control Market Assessment (2004.08.24)
2004 Chinese HMI Market Assessment (2004.05.27)
2004 Chinese Inverter Market Assessment (2004.02.28)
2004 Chinese PLC Market Assessment (2004.01.01)
【Research on Market Entrance】
In addition to an annual release of research reports on automation market, gongkong provides foreign automation enterprises with a variety of customized market research services. Starting from market entrance, sales channel development, new product testing, competition analysis, to business cooperation establishment, its service offers its clients a positive and helpful reference when they make decisions on market positioning, product positioning, pricing, and entrance mode.
●Research on entering Chinese automation market
●Research on entering automation market for different industries
●Research on entering Chinese market for different products
●Research on business cooperation mode
【Market Review】
Tell us the products and brands you are interested in and we will send customized market information to you once in a month. The informatioan will be summarizing the latest activities and developments in the market.
To be more specific, our market review is mainly on the following aspects:
●Market Appraisal: Anlysis of the current automation market
●Exhibitions and Trade Fairs: List of upcoming exhibitions, seminars, and trade fairs
●Market Activities: Latest events in automation industry
●Investment Information: Investment developments of mainstream suppliers
Price: 1,000 US Dollars/Year
Delivery frequency: Once a month
【Sales Channel Development】
Sales channel is an effective tool in facilitating an enterprise to enter a new market. Mainstream automation brands in Chinese market all have hundreds or at least dozens of well-operated sales channels. gongkong collects information on distributors and system integrators from over 6,000 automation enterprises in Chinese market and takes a step further to conduct analysis on the collected information. All these enable gongkong to provide you:
● Suggestions on appropriate sales partners, with effective partnership assessment
● Suggestions on sales channel construction at an earliest date, with our rich information resources on sales channels, in-time information release, and scientific assessment
● Suggestions on sales channel planning and implementation, in accordance with your market and products positioning
● Suggestions on distribution channel development, in accordance with your market expectations and products;
● Providing information on System Integrators (SIs);
● After-sales service system construction;
● Helpful suggestions on your sales channel maintenance and management, based on our knowledge from sales channel management research, problematic sales channel analysis, and successful supplier cases research.
Our service covers every field of FA/PA, including PLC, DCS, PAC, PC-Based, CPCI/PXI, emnedded system, SCADA, industrial ethernet, wireless communication, automation software, HMI, LV inverters, HV inverters, motion control, mechanism drive, machine vision, FA sensor, field instruments, display and control instruments, analyzing and testing instruments, valve and actuator, industrial safety, components for electrical appliances, power supply, etc.
Price: 5,000 US Dollars
【Local Work Team Construction】
gongkong provides you advices and suggestions on local work team construction to help you build your Chinese work team and in turn increase your market share and improve your customer service. Our suggestions on work team construction include:
●Local automation talents recommendation (based on our understanding of Chinese culture, Chinese market and our automation talents databank);
●Work Team building
●Employee training
●Office building selection
【More about gongkong】
As an authoritative consultant for Chinese automation and industrial control industry, we provide information and services through gongkong.com as well as via print magzine, e-magzine, and gongkongTV (a vedio website). Now, gongkong has become the only organization in China that provides information, consultation, and annual market research reports for automation industry.
【gongkong Communication】
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gongkong Communication, a magzine sponsored by gongkong, carries articles on automation products comparison and analysis, electric control system design, product use instruction, product maintenance tips, market assessments and latest technology developments. The magazine, circulated within gongkong Club, aims to provide a helpful reference to automation engineers working at different layers, including system designers, field maintenance engineers, purchasing engineers, and decision makers. Its 9,000copies/issue circulation volume well testifies that the magazine has emerged as an information authority in the field of industrial control and automation.
【China Automation Marketing Research Seminar (CAMRS)】
On October 13, 2004, gongkong hosted the first seminar of China automation marketing research (CAMRS) in Shanghai. Over 60 influential automation enterprises sent representatives to the seminar for sharing automation market researches that gongkong has been conducting in the previous year.
On November 18, 2005, CAMRS was opened again in Beijing. Present at the seminar were 167 representatives from 84 automation enterprises. Market research reports on PLC, IPC, DCS, inverter, motion control, OEM, and System Integration were presented.
On January 12, 2007, the third CAMRS was held in Beijing. Coinciding with this year’s seminar was another grand event of gongkong --- Awarding Ceremony of 2006 Selection of Hot Events in Chinese automaion industry. More than 220 representatives from about 100 major automation enterprises attended the seminar.



【Annual Selections】
As a leading automation media, gongkong has hosted annual selection activities for 5 consecutive years. Selection areas include:
●Selection of hottest news
●Selection of decent technology dissertation
●Selection of best application case
●Selection of most creative product
●Selection of most effective marketing practice
The selection are well received among mainstream suppliers and thousands of automation product users. They have actually been listed among the top events of year within the automation field. Leading automation enterprises, including ABB, SIEMENS, ROCKWELL, HOENYWELL, SCHNEIDER, MITSUBISHI, and GE FANUC, are active participants.
【gongkong Club】
Among the 500,000 registered users of gongkong.com, members of gongkong.com Club are a group with utmost influence.
●They have been working for at least 3 years on automation system design, automation product operation, maintenance, or purchasing.
●They are authoritative planners and decision makers of automation enterprises.
●They are end users, OEMs, design institutes, or system integrators.
●They underwent strict examination before being admitted into gongkong.com Club, and they pay for their membership.
Basically, the influence of gongkong.com Club comes form the influence of its over 10,000 automation engineer members.
gongkong Club is a bridge linking suppliers and users of automation products. Moreover, through gongkong.com Club, gongkong.com provide its enterprise clients more considerate services, including:
●Commodity Fairs
●Various marketing activities
●Potential enterprise user development
●Effective direct mail service
【gongkong Top 10】
A CD, gongkong Top 10, contains all and only essence information of gongkong.com.
It selects information from the fields of PLC, PC-BASED, DCS, Filedbus, Industrial Ethernet, Automation Software, Human-Machine Interface, Embedded System, Remote Measurement and Control, Inverters, Motion Control, Meters and Instruments, Sensors, Electrical Appliances, Power Supply, etc. Specifically, it contains:
●Top 10 industrial control products
●Top 10 downloaded industrial control materials
●Top 10 application cases
●Top 10 technology dissertations
●Top 10 technology topics
●Top10 online teaching courses
In addition, it includes an annual selection package of gongkong.com:
●Annual selection of most creative product
●Top 10 technology dissertations from previous annual selections
●Top 10 application cases from previous annual selections
●Top 10 news from previous annual selections
●Exhibition/Trade Fairs information circular
gongkong Top 10, intended to be a review of the latest developments in automation field, summarizes in accordance with the information and visits record of gongkong.com, and in this sense reflects the true voice of the market.
gongkong TOP 10, with its over 20,000 copies circulation volume every year, is considered among automation engineers as having high reference and collection value.
【Multi-Media Services】
gongkongTV(gongkong.tv), released by gongkong on April 23, 2007, is the first media in the field of automation industry and industrial control to provide information through videos.
Serving as a complementation of gongkong.com, it is intended mainly to:
●Demonstrate culture and work of automation enterprises
●Explain use, operation, and maintenance knowledge of automation products
●Display new products
●Provide online live broadcast of seminars and roadshows
●Provide online lectures on fast-developing technologies
●Report news
●Provide lectures on creative management
●Distribute podcast
gongkong.com has been received as a brand-new information source in the field of industrial control and automation, and now gongkongtv.com is another pioneering step we make. gongkongTV, as another new media for industrial control and automation, will be leading its followers to serve automation enterprises and users better.
【Our Focuses】
| PLC |
DCS |
PAC |
PC-BASED |
CPCI/PXI |
Embedded System |
SCADA |
Automation Software |
HMI |
Industrial Ethernet |
Fieldbus |
Wireless Communication |
LV Inverter |
HV Inverter |
Motion Control |
Machine Transmission |
Machine Vision |
FA Sensor |
Field Instruments |
Display Controller |
Analytical&Testing Instruments |
Valve&Actuator |
Industrial Safety |
Electrical Appliances |
Power Supply |
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【Our Resources】
●Overview (Statistics recorded until June 30, 2007)
The number of our registered users reached 466,876 until June 30, 2007, and keeps rising at ten thousands-per-month rate. The majority of our registered users are OEMs, design institutes, system integrators, universities and colleges, suppliers and distributors in automation industry, and enterprises from various fields.
Registered User Analysis: By Profession

Registered User Analysis: By Job Types

Registered User Analysis: By Enterprise Size (specifically, by number of employees)

Registered User Analysis: By Enterprise Property

Registered User Analysis: By Fields of Interest

●Page View (Statistics recorded until June 30, 2007)
gongkong.com enjoys a stable page view number of averagely 1,135,279 a day, and a visitor number of 61,792 a day (recorded against IP addresses). The mean stay time of each visitor is on average 23 minutes and 08 seconds.
●Visit Time Distribution Analysis

●Statistics on Information Resources and Website Traffic(Statistics recorded until June 30, 2007)
| Information Resources |
Website Traffic |
10,306 registered enterprises |
10,400,000 hits |
22,246 pieces of news |
22,607,804 page views |
21,000 pieces of technological materials |
25,000,000downloads |
12,530 technology articles |
19,178,807 readers |
21,084 pieces of product introduction |
35,005,792 hits |
1,294,933 forum discussion topics |
80,271,224 discussion participants |
2,800 pieces of new information/day |
1,100,000 page view/day |
【Brands we serve】
The number of automation enterprises registered at gongkong.com (including suppliers, sales agencies, and system integrators) has exceeded 10,000, over 400 of which pay to get customized information and consultation services.
〖PLC〗
SIEMENS, MITSUBISHI, OMRON, Schneider, Rockwell (AB), GE FANUC, Delta, Panasonic, LS, ABB, FUJI, Fatek, B&R, IDEC, KEYENCE, saia-burgess, HITACHI, Techwayson, HollySys, THINGET, ECHO, Rede, KDN, KEWEI, etc.
〖DCS〗
ABB, Honeywell, Invensys, SUPCON, SIEMENS, EUROTHERM, MOX, B&R, Weisheng, SunyTech, XHZ, etc.
〖PAC〗
GE FANUC, Rockwell, ADVANTECH, NI, OPTO 22, ICPDAS, B&R, Beckhoff, SHUOREN, etc.
〖PC-BASED〗
ADVANTECH, EVOC, KONTRON, NI, ADLINK, SIEMENS, LEO, I-LACS, ICP DAS, NORCO, Arbor, AAEON, Grantech, iBASE, Phoenix, Beckhoff, ACTRLRUN, inLog, etc.
〖CPCI/PXI〗
NI, ADLINK, ADVANTECH, KONTRON, EUROTECH, Concurrent, etc.
〖Embedded System〗
ADVANTECH, EVOC, AAEON, ICOP, EUROTECH, INTEL, VIA, Z-WORLD, WIND RIVER, iBASE, SeaTech, Brightsky, jizhida, Arbor, Lanry, etc.
〖SCADA〗
MOX, SIXNET, Wonderware, ECHO, Econtrolnet, Vcontrol, Bocon, ASATech, etc.
〖Automation Software〗
Wonderware, GE FUNAC, SIEMENS, Rockwell Automation, Citect, Kingview, Sunway, KW, infoteam, ICONICS, controX, Realbridge, TRACE-MODE, FameView, INSPEC, CenturyStar, Advantech WebAccess, etc.
〖HMI〗
SIEMENS, MITSUBISHI, PRO-FACE, Beijer (HITECH), ADVANTECH, OMRON, eVIEW, HAKKO, FUJI, ELO, M2I, Rockwell, WEINVIEW, Delta, nTouch, TONCEN, Samcon, Cermate, PenMount, etc.
〖Industrial Ethernet〗
Hirschmann, SIEMENS, Contemporary, MOXA, DIGI, OPTO 22, SIXNET, ATOP, SUNIX, Kyland, ZHENWEI, Korenix, Transcend, GarrettCom, Perle, SIXNET, OMATE, Phoenix, Hilscher, etc.
〖Fieldbus〗
CC-LINK, ODVA, SIEMENS, ROCKWELL (AB), PHOENIX, Beckhoff, WAGO, HMS, Hilscher, Lumberg, etc.
〖Wireless Communications〗
MDS, NISSEI, Sinosun, Saro, GRANDCOMM, TDX, Helicomm, Hongdian, Lenz, LCKJ, InHand, ZTTEN, etc.
〖LV Inverter〗
ABB, SIEMENS, FUJI, MITSUBISHI, Schneider, Delta, EMERSON, SANKEN, DANFOSS, Rockwell (AB), LENZE, VACON, Panasonic, LS, KEB, SenLan, Inovance, HUIFENG, TAIAN, SEOHO, FENGGUANG, Jaling, INVT, KEMRON, TIME GROUP, Bosch Rexroth, Ambition, Powtran, Shihlin, Yolico, TECO, SUNYE, QMA, Vector, Ribo, SHSY, XUNLEI, Jiachuan, DIRISE, Delaier, etc.
〖HV Inverter〗
SIEMENS, ABB, Rockwell (AB), Leader & Harvest, FENGGUANG, Jaling, Hicon, Ambition, Sanhuan, ZHIGUANG, IPER, etc.
〖Motion Control〗
MITSUBISHI, SIEMENS, Panasonic, Bosch Rexroth, DANAHER, Schneider, ROCKWELL(AB), FUJI, LUST, Infranor, OMRON, BERGER LAHR, B&R, KEB, Delta, SYNTRON, Step-Servo, Adtech, Kinco, Erdos, Stars, Haydon, Estun, NTP, TIME, Yako, etc.
〖Machine Transmission〗
SEW, NORD, KEB, alpha, LENZE, DANFOSS, APEX, BONFIGLIOLI, etc.
〖Machine Vision〗
KEYENCE, OMRON, SIEMENS, PPTVISION, COGNEX, NI, DAHENG, EURESYS, BANNER, etc.
〖FA Sensor〗
OMRON, SICK, P+F, TURCK, BANNER, KEYENCE, AUTONICS, SUNX, LEM, VAISALA, HEIDENHAIN, MICRO-EPSILON, WeiBo, BALLUFF, TR, Measurement, Contrinex, ifm, DIMETIX, Leuze, FeiYan XianXing, etc.
〖Field Instruments〗
EMERSON (ROSEMENT), ABB, E+H, YOKOGAWA, SIEMENS, SAILSORS, Honeywell, Foxboro, GE Sensing, RED LION, WECAN, Collihigh, F&B, wideplus, Hongrun, FINE, SENEX, HuaKong, KENT, KOBOLD, HUAHAI, TOWA-SEIDEN, Nicety, Oxder, LONGTEC, VAISALA, ACI, CCS, etc.
〖Display Controller〗
YOKOGAWA, SUPCON, YUDIAN, F&B, wideplus, Hongrun, ENVADA, LCKJ, ADtek, PANGU, DELTA, E+H, AUTENTO, GOLD&STONE, Shuaiyi, Yutong, Anthone, CHNT, TAIE, etc.
〖Analytical Test Instruments〗
FLUKE, ABB, VAISALA, METTLER-TOLEDO, E+H, Shuaiyi, etc.
〖Valve&Actuator〗
FISHER, SMC, SNNA, SIEMENS, FESTO, HOERBIGER, OMAL, Norgren, Hongrun, F&B, HuaKong, etc.
〖Industrial Security〗
PILZ, OMRON (STI), BTI, BANNER, SIEMENS, SICK, Hongrun, etc.
〖Power Supply〗
MEAN WELL, Densei-Lambda, COSEL, REIGNPOWER, HENGLV, robust, MORNSUN, etc.
〖Electrical Appliances〗
SCHNEIDER, ABB, OMRON, IDEC, MOELLER, PILZ, PHOENIX, RITTAL, WEIDMULLER, OPTO 22, LS, DINKLE, ANLY, MECANO, WIELAND, TAYEE, SIBAS, etc.
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